RIGHT-SIZED RESEARCH: USING QUALITATIVE APPROACHES TO TACKLE TACTICAL NEEDS

As the speed of business has increased, so has the need for easy information and fast results – two things that historically have not been associated with qualitative research.  However, the emergence of digital platforms, process automation and analytics tools have created opportunities to deliver valuable, impactful qualitative insights more efficiently than ever before.

In this session, Sonya Turner, Director of Insights for iModerate shares how to structure right-sized qualitative projects to address these tactical business challenges. 

You'll learn:

  • Which types of business questions are best suited for a quick qualitative approach.
  • How to determine the right methods, cadence and output to deliver the insight you need.
  • What this type of research can—and can’t—do for you.
  • Real-world examples of how brands are using lean qualitative to answer tactical research needs.
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