How the next generation of Americans views the American Dream

Do the Plurals believe in the dream? How has it changed? What does it mean?


The next generation sounded off in this study about the American Dream. While the economic swing this group has experienced in their lifetime has had a profound impact on what "The Dream" has become, it is still alive and well, just different. Expressing themselves qualitatively and through imagery on Pinterest, you can see what is important to them, and how their goals and aspirations differ from those of generations past.

Key takeaways:

  • Find out what the new American Dream is
  • Discover the fears, ambitions and motivations of the Pluralists
  • See the impact the recession and other world events has had on this generation  

Download the report