Decoding Dad's Shopping Behavior

Dads are spending more and more time in stores shopping for their families. We tapped into Dad's emotional side to understand the emotional drivers behind impulse buys. What messaging hits home with him, and how can brands and retailers leverage that information to boost these unplanned purchases?

 Watch the webinar to learn:

  • How to stop Dad in his tracks in the aisle 
  • How to get Dad to make spur-of-the-moment purchases
  • How to get insight at scale from any audience
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