Get the whitepaper - Achieving candor in online research

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Candid feedback. Uninhibited conversation. Unvarnished insight. These are the high-level goals of qualitative research, yet too many of the most relied-upon methodologies fall short of achieving them.

This whitepaper looks at different approaches, from traditional focus groups to newer methods such as online bulletin boards, and examines which factors and elements inhibit candor and which act as a springboard for free-flowing, honest, feedback.  

 Key Learnings:

  • See how online anonymity leads to candor
  • Uncover how numerous approaches stack up in the quest for honest dialogue
  • Find out what method got blue-collar workers to open up about a sensitive subject
 

Download the paper