NINE TYPES OF RESEARCH BIAS AND HOW TO AVOID THEM

Seasoned research experts know that bias can find its way into any research program – it’s naïve to think that any study could be 100 percent free from it. But when does bias become a problem? And how do we identify and control the sources of bias to deliver the highest quality research possible?

In this engaging webinar, we explore the most common types of research bias and best practices to avoid them.

In this session, we’ll share details on the nine core forms of bias, which can be driven from the respondent, the researcher or both.  Then we’ll discuss how to ensure questions are thoughtfully posed and delivered in a way that allows respondents to reveal their true feelings without distortion. You’ll walk away with a better focus on the human elements of the research process and the ability to reduce the potential for bias – all so you can deliver better research.

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